How TARAM Can Transform Your Turmeric Export Business
Padmini Sampath

A Tale of Two Exporters
Imagine two turmeric exporters. One, a modern, tech-savvy entrepreneur using TARAM, a cutting-edge device for measuring curcumin content. The other, a traditional exporter still relying on outdated methods. Let's see how TARAM can make a world of difference.
The Struggles of Traditional Exporting
"I'm drowning in paperwork!" lamented Exporter B, overwhelmed by the mountains of lab reports and client demands for accurate curcumin percentages. "It's a nightmare."
The traditional approach of sending samples to labs for analysis was time-consuming, costly, and prone to delays. This inefficiency often led to quality inconsistencies, pricing errors, and frustrated clients.
The TARAM Revolution
Enter Exporter A, who had embraced TARAM. "It's a game-changer," Exporter A said confidently. "Imagine checking curcumin levels anywhere - your warehouse, the port, even the buyer's location."
TARAM, with its instant measurement capabilities, eliminated the need for lengthy lab processes. Exporter A had reduced costs by a whopping 50% by ditching expensive lab fees and streamlined quality control.
The Benefits of TARAM
- Efficiency: TARAM's instant measurements significantly reduce turnaround time, allowing exporters to respond quickly to market demands.
- Quality Control: By ensuring consistent curcumin levels, TARAM helps maintain product quality and build trust with clients.
- Accurate Pricing: Exporters can accurately price their turmeric based on curcumin content, optimizing profitability.
- Client Satisfaction: TARAM's ability to guarantee quality and provide timely results enhances client satisfaction and loyalty.
After knowing about the above benefits, Exporter B has of course joined the ranks of Exporter A 😊